The WiT Podcast – Episode 30: Mira Bharin, Director, Model, Internet marketing and Communications, Sentosa Enhancement Corporation
21/12/2020,
by WiT,
in Distribution,
Showcased,
Promoting,
Regions,
Sectors,
Social,
WiT Podcast

Envision this –
previous yr, Singaporean residents manufactured about 8.58
million outbound departures by air and there were all around 2.13 million outbound
departures by sea in that exact yr. Astounding quantities for a smaller island of 5.6
million people … so where did they travel to this 12 months with borders shut?

Properly, the island of
Sentosa grew to become their principal playground and the Sentosa Development Company
and its companions have been hectic adapting, creating and experimenting in a
world earth long gone area.

From possessing 20{e0233a5a8ca3dab8ed448c5451aba2c38c77d167988a5d203483ecea09d61312} of its
customer numbers coming from domestic pre-Covid, properly, it’s gone to 100{e0233a5a8ca3dab8ed448c5451aba2c38c77d167988a5d203483ecea09d61312} and you
can visualize the anxiety it’s put on the island primarily all through this calendar year
conclude.

In this large-ranging dialogue with Mira Bharin, Director, Brand name, Marketing and Communications, Sentosa Improvement Corporation, we communicate about how Sentosa and its enterprises have adapted, the new resources it’s adopted in engaging with its prospects – from gamification to dwell streaming, and the secrets and techniques she’s learned about her island home.

And like the most fascinating
journeys, the dialogue will take a detour into make-up and lipstick territory
in which we talk of how “masks have turn out to be the new lipstick”, foodstuff (obtain out
in which the best hen rice is on Sentosa), and beer.

Yes, SDC has introduced Singapore’s
very first location-encouraged beer branded “Islander Brew” in collaboration with
Brewerkz and it is also Singapore very first carbon neutral beer.
There are four flavours to select from and the way Mira describes her
favourites can make you just want to try out it.

And guess what Mira’s biggest would like for 2021
is?

Have a pay attention.