Press Release

up to date: Sep 21, 2021 11:00 EDT

The Creator Economic climate is a course of corporations built by extra than 50 million written content creators, curators, social media influencers, bloggers, and videographers that use social media, platforms and finance instruments to aid them with their advancement and monetization. The Creator market, which is blended with an influencer marketing and advertising marketplace dimension of $13.8 billion in 2021, and hundreds of new startups, provides the whole Creator current market to a dimension about $104.2 billion and is expanding every day.

The Influencer Promoting Factory done a study where by it analyzed the creator overall economy marketplace from the two the consumer and creator point of view. This study was centered on customers and creators to recognize the tastes of a creator when making content and how considerably they are in a position to monetize, though also understanding how buyers like to support their beloved influencers and which platforms they use most. 

Just after analyzing its benefits, The Influencer Internet marketing Manufacturing facility narrowed down 6 main findings. Which include:

  1. Content material Creators’ favourite platform is TikTok (30%) adopted by Instagram (22%) and YouTube (22%). They also stated that these three platforms are also exactly where they make the most income: TikTok (24%), Instagram (22%), YouTube (20%)
  2. 58% of people say that, in the upcoming 12 months, they would pay a month to month membership charge in between $1 and $15 to entry their most loved creator’s special content material
  3. Creators’ principal source of revenue is brand specials (31%), followed in next area by their personal brand/company (25%) and creator cash (15%)
  4. 63% of people have tipped creators at minimum once
  5. Favorite creators social media by age: 18-24 prefers TikTok about concentrate on 54+ that prefers YouTube. Instagram is consistent from 18 to 44
  6. What drives customers to aid creators: (1) they try to guidance them in any circumstances, (2) they feel encouraged by the creator, (3) they have confidence in (nearly) everything they promote

Understand much more about the findings on the Creator Overall economy and additional insight: Obtain The Creator Economy Report (70+ Web pages) for absolutely free and check out out the infographic.

About The Influencer Marketing Factory:

The Influencer Advertising and marketing Manufacturing facility is a world-wide whole-company influencer internet marketing agency that aids makes interact with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Call: Amy Collins
Corporation: The Influencer Advertising Manufacturing facility
Cellular phone: (800) 469-9753
Email: [email protected]

Resource: The Influencer Advertising and marketing Manufacturing facility