In quick, the advertisements in what has come to be the nation’s greatest Tv party had been built by men, for men. To a selected kind of marketer, it built a selected kind of feeling. The assumption was that the video game was viewed predominantly by men. But that’s no for a longer time the case. According to Nielsen, women of all ages have accounted for forty six% to 47% of whole Super Bowl viewership from 2014 to 2018.
But the marketing functioning during the video game has not caught up to the individuals seeing it. Why does this