A marketing guide for business adapt during coronavirus

COVID-19 has improved daily life as we know it — and as we do anything we can to preserve each individual other safe and sound, our routines have fundamentally shifted. At Google, we have found corporations all over the globe, like our have, adapt to these new realities. The timeline of financial restoration stays fluid, but there are things you can do today to act with additional certainty.

The intention of this guidebook is to assist you prioritize what to do next and consider action. That incorporates techniques to employ the most up-to-date shopper and sector insights, how to evaluate

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Google tips to adapt to the coronavirus situation

Matthieu Pellerin is the founder and head of Google’s Growth Lab. His team is responsible for activating Google’s crisis response, as well as supporting growth across Google’s consumer apps, devices, and business solutions. The team runs more than 1,000 campaigns per quarter. Here he shares how he’s thinking about growth in response to the coronavirus outbreak.

My team’s mandate is, at the most basic level, to grow Google’s brand and business. Growth is part of our DNA and even our name: Growth Lab. But as the world grapples with a global pandemic, growth is not necessarily top of mind for

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