As portion of Singapore Airways’ (SIA) initiatives to deliver an enriched expertise to customers, a wider array of fares and personalised content material will be provided to its journey trade companions in the United States starting up March 2021. This arrives through an expansion of SIA’s KrisConnect Software to the U.S. market, which leverages new distribution technological know-how to make offered improved content material and features through partner platforms. In launching KrisConnect in 2018, SIA was one particular of the very first airlines in Asia-Pacific to just take benefit of this new technological know-how.

Journey organizations that participate in the KrisConnect Software will gain from improved pace-to-market, access to the widest array of fare merchandise, which includes personalised content material, and the capability to offer you personalized merchandise to their customers, this sort of as bundled deals and negotiated fare bargains. This in convert elevates the booking expertise for customers through greater degrees of personalization and recognition of KrisFlyer standing.

The KrisConnect Software leverages Application Software Interface (API) technological know-how, which includes the business-made New Distribution Functionality (NDC) requirements. 

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Via the KrisConnect Software, journey organizations and other external companions can just take benefit of numerous strategies to access the new content material and features. SIA will make content material offered through regular World-wide Distribution Procedure companions, this sort of as Amadeus, Sabre and Travelport, as effectively as new technological know-how companions, this sort of as Aaron Team, ATRIIS, HitchHiker, PKFARE, Journey Boutique On-line, Travelfusion, TravelNDC and Verteil Technologies.

In addition, SIA’s journey advisor portal, AGENT 360, will be enhanced to permit advisors direct access to content material through the KrisConnect Software.

More information on the KrisConnect Software can be identified at

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