How WiT and Marina Bay Sands teamed up to co-make a story
IN the absence of serious journey, just one has to use the powers of creativity,
aided by technological know-how, to journey with the brain.
I recently had the possibility to set to the road-take a look at the new Blended
Reality ability at the Marina Bay Sands’ HybridBroadcast Studio.
The studio by itself was established in a file 7 days very last calendar year at the
peak of the pandemic to allow for corporates and celebration organisers to broadcast as
well as convene when restrictions lifted.
The Combined Reality toolbox was extra previous November and when we broadcast our WiT Journey Roadshow from the studio in April, I leapt at the option to test the new software.
Really don’t get me incorrect, I am not someone who jumps with joy at each squeaky
new toy but since we have been confined to a virtual world for so prolonged, any
device that aids content sing louder and greater has to be embraced.
It was a steep studying curve for our crew as properly as the studio’s
generation crew as it was the initial time we have been both of those doing it for a joint and
extended piece of editorial storytelling. Our undertaking was to build and generate a
10-moment piece of material that would take the shape of an imagined road journey
from Singapore to places we can only now dream about proper now.
There was of training course lots of experimentation as we the two learnt the ropes
of 1, performing jointly on this sort of a task and two, the possibilities and
restrictions of the device.
1 important lesson I learnt is it begins with a storyboard – you need to have to
have a crystal clear narrative on which to hang the framework. Immediately after that, it’s about
finding the suitable MR belongings to execute. One essential problem is the deficiency of
suited, obtainable and affordable MR picture assets but you can visualize that
will be constructed up about time. Just as picture, video and songs stock libraries took
time to build, so will belongings around MR, VR (Digital Reality), AR (Augmented
Actuality) and even ER (Extended Actuality).
An additional essential piece is in the transitions, how you go from 1 part of
the tale to the other – substantially like a roadtrip, you want it to be as sleek as
attainable devoid of falling into unexpected potholes.
Right after that, it is the “live” shipping and delivery of the tale – and which is exactly where
anything can go incorrect. Sure, you can rehearse and rehearse but as any party
producer worth her salt is aware, anything at all can materialize on “live” working day and so you acquired
to be prepared to improvise.
Anyway, I am happy to report that our reside street journey went as smoothly as it could – and it took our viewers to the mountains of the Himalayas, to Iceland to look for out the Northern Lights and then onto the beach locations of South-east Asia. In MR, you do not need to count on aeroplanes, only our imagination. (Watch video here)
Our collaborator, Ong Wee Min, vice president of conventions and
exhibitions, Marina Bay Sands, believes new technologies these kinds of as Mixed Actuality
will shift the material needle ahead for activities of the potential.
“The electronic and technological landscape is constantly switching, and in
several techniques, accelerating. Capabilities these kinds of as Augmented Fact (AR), Virtual
Reality (VR), Mixed Reality (MR) and even Extended Actuality (XR) are not new but
are the subsequent crucial steps that the MICE field needs to consider as technology
plays an even much more popular position in conferences of the potential.
“MR technological innovation permits presenters to have a far more significant interaction
with digital details and the atmosphere, bringing shows to lifetime through
hyper-real looking visuals.
“A key concentrate of the marketplace will be on storytelling. The capability to build meaningful information, produce it in an partaking and immersive fashion will aid brands to seize the awareness and imagination of their digital and in-human being audiences. This will assistance more deepen delegate engagement, create brand loyalty and drive idea generation amongst important communities.”
In the 9 months considering that the studio was accomplished, Ong mentioned the reaction
has been outside of its creativeness. “The start of our multi-purposeful Hybrid
Broadcast Studio final August has inspired other communities, including the
amusement business, to appear at diverse opportunities. We hosted the initially
hybrid leisure occasion past October for the start of Singapore hip-hop
artist YUNG RAJA’s hottest one and audio online video – The Dance Track.”
As the World Broadcast Centre for this year’s PCMA Convening Leaders
2021, it also conceptualised and executed the industry’s initially omni-channel
celebration of its form, combining electronic (such as Combined Realities), deal with-to-encounter
spouse and chapter functions in essential metropolitan areas and venues close to the planet.
Since the HybridBroadcast Studio, Marina Bay Sands has constructed yet another three
further studios, catering to mid and significant-sizing gatherings.
“In the potential, function planners can appear forward to additional enhancements
created to the Hybrid Broadcast Studio these types of as a completely-fledged Extended Reality
(XR) hybrid events answer that aims to actually redefine assembly activities.
“While Marina Bay Sands continues to commit in our infrastructure,
facilities and technological innovation, we will also prioritise the personalized development of
our group members by supplying them with the required assets to upskill. Our
crew users are the driving power behind the creation of profitable situations at
Marina Bay Sands and only with the appropriate skillsets will they be capable to
seize options of the upcoming.”
In fact it is the expertise piece that is most significant as Singapore moves
enthusiastically to embrace the new environment of activities. From celebration producers like
us to venues, to the full eco-method of suppliers, the whole industry demands
to reskill as properly as catch the attention of new abilities to guidance the migration.
And as every person knows, hardware is less difficult to develop than people skills
and what is necessary is additional collaboration and partnerships so anyone will get the
option to roadtest new tech, as we ended up privileged to do.