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Drawing on its know-how, created more than 210 many years of industrial heritage and 131 years of automotive design and style, in 2012 PEUGEOT introduced the PEUGEOT Design and style Lab, its design and style studio serving purchasers exterior the automotive sector.
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The technical and human methods of the PEUGEOT Style and design Centre, in which PEUGEOT Design and style Lab is located, give it with a one of a kind capacity in this industry.
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All the creativity and creative imagination of the designers, put together with the extraordinary precision that the progress of a car necessitates, will be utilized to the development of products and products and services for PEUGEOT Style and design Labs exterior consumers all around the world, reported Matthias HOSSANN, PEUGEOT Style Director.

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As a worldwide vehicle company, PEUGEOT has professionals in its design and style groups who know that, whatever the industry, the perfection of new solutions is not just about their operation. We have to go even further, to deliver at the exact same time a world wide experience in harmony with the wishes and aspirations that the buyer himself is normally not able to detect, says Fabien DARCHE, PSA Group Design and style Director in Latin The united states, who will be at the helm of the routines of the PEUGEOT Layout Lab studio in So Paulo. It is this philosophy that permits the PEUGEOT Style Lab team in So Paulo to combine and assistance the regional requires for the progress of non-automotive products and to function in collaboration with the studios in Paris, Shanghai and San Francisco. Confident and enthusiastic about the PEUGEOT Structure Lab – So Paulo project, Fabien DARCHE adds: We are going to consolidate PEUGEOT Layout Lab in Brazil not only by fostering the know-how, experience and excellence of PEUGEOT style and design from the automotive subject, but above all by giving buyers the possibility to detect the refinement and magnificence synonymous with PEUGEOT design in other products and solutions and companies.

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A SPECIALITY: THE Global Manufacturer Style

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World-wide Manufacturer Design is the quite basis of the PEUGEOT Structure Lab. It is this understanding of every little thing that, straight or indirectly, constitutes a model in the eyes of its consumers, i.e. ought to not only offer you products and solutions but also build a coherent brand expertise. In an increasingly globalised and aggressive globe, the PEUGEOT Style Lab studio defines a distinctive and solid brand identity for its clientele, which is vital for the identification, achievements and sustainability of the manufacturer.
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As Jean-Philippe IMPARATO, PEUGEOT Model Director, details out, Our major mission as a Manufacturer is to anticipate the dreams and requires of our clientele in terms of excellent, protection and articles and to funnel all this into a astonishing, ground breaking and desirable undertaking.

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The PEUGEOT Layout Lab will as a result be lively in fields as diverse as Model Impression, Creation, Development, Industrialisation and Conversation. The development of new solutions can often give rise to co-investment decision amongst PEUGEOT Style and design Lab and the husband or wife brand name. Relying on the determination, this collaboration can vary from partnership to co-branding. At last, during its history, PEUGEOT has exhibited a deep social motivation. PEUGEOT Layout Lab will continue this custom by opening its doorways to non-income assignments.

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ORGANISATION

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Arnault GOURNAC – Director of PEUGEOT Design and style Lab.
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A designer by coaching, Arnault GOURNAC was appointed Director of PEUGEOT Structure Lab in Could 2019.. He also supervises the PEUGEOT Cycles manufacturer and the style and design of PEUGEOT lifestyle merchandise.

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Fabien DARCHE – Head of the PSA Brazil Structure Studio and Head of PEUGEOT Style Lab Brazil.
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Frenchman Fabien DARCHE, 41 many years previous, has a dual specialized and style and design track record: a mechanical engineer with a diploma from the Universit de Technologie de Compigne in France, specialising in industrial design, which he then furthered in Australia at Queensland University of Technology, in which he studied Products Style and design. Due to the fact 2001 he has held various positions in the Design Division of the PSA Group. In distinct, he has labored on the creation of concept cars and trucks and manufacturing autos for the teams makes (PEUGEOT, Citron and DS), which has enabled him to attain intensive experience in the area of automotive structure. He has been doing the job skillfully with Brazil considering the fact that 2008. In 2011 he joined the Latin American Style and design Centre and in 2020 he became creative director of the So Paulo Studio.

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Marcio ANTUNES – Style Challenge Supervisor.
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Brazilian, 38 decades aged, Marcio ANTUNES is a production engineer, graduate of the FEI College Centre (College of Industrial Engineering). He has been concerned in challenge enhancement since 1998, operating in distinctive regions of automotive enhancement in Brazil, this kind of as item design, resource advancement, prototypes and, earlier mentioned all, design industrialisation. He commenced his occupation with the PSA Group in 2011, in the discipline of jogging prototypes and actual physical Style models. In 2020 he turned Style Venture Supervisor in the Latin American Style and design Division.

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Due to the fact 2012, PEUGEOT Structure Lab has been performing with prestigious consumers, which includes Pleyel pianos, Airbus Aviation and Bnteau.

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PLEYEL PIANO
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The Pleyel Piano Factory and PEUGEOT Design Lab have worked collectively to unveil a piano that reinvents the codes of the environment of tunes.
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The system of the piano is decreased to align the lid with the keyboard. For the initially time in the heritage of the piano, the audience can see the artist playing from any angle. This places the pianists arms in the spotlight and generates better conversation with the audience. In addition, the pianist can hear the sound of his instrument with unparalleled high-quality. With the lowered mechanism no longer hindering the sound projection, it is fast.
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Even though the piano will preserve its black lacquer as a single of the common codes of the piano universe, Peugeot Design Lab has thoroughly revisited the instrument by striving to alter all the traditional codes, in phrases of quantity, ergonomics and architecture. The piano epitomises the top quality and sophistication of the automotive environment. For illustration, its light and structured silhouette occasionally usually takes on the look of a regatta boat hull, with its sculpted surfaces and aerodynamic physical appearance.

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AIRBUS HELICOPTER
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The elegant and dynamic traces of the H160 helicopter revisit the visual identification of the helicopters in the Airbus array, and express the generational leap embodied by the design.
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The style and design of the H160 helicopter – at the time the X4 undertaking, was introduced by the PEUGEOT Structure Lab designers in the course of a fashion opposition, which proven Airbus Helicopters wish to open up to new influences and set a new regular in conditions of design.
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The futuristic silhouette of the H160 is enhanced by tapered home windows and is the culmination of the work attained. The design and style reinvents the identification of the prior era helicopter, the Dauphin, whose attribute nose is now much more contemporary. The fluidity of the H160s line displays the efficiency and quiet operation of the aircraft, created possible by a number of innovations: composite substance fairing, biplane rear stabiliser, inclined rear tail rotor, Blue Edge blades.

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SEA Drive Idea
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PEUGEOT Layout Lab has labored with BENETEAU, the globe leader in yachting, to design a functional demonstrator combining the intuitive and purely natural managing of the PEUGEOT i-Cockpit with the Ship Management related technologies produced by BENETEAU. The Sea Push Concept brings together the most effective of both worlds to investigate what the long run of the cockpit could be in boating. The Sea Generate Principle is the fruit of a collaboration between two impressive programmes, a bridge in between two worlds. At 1st look, this demonstrator consists of all the distinctive elements characteristic of a PEUGEOT i-Cockpit:
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– The compact steering wheel, immediately from the automotive entire world. Just like on the newest productions of the Lion, its dimensions guarantees manoeuvrability and relieve of use,
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– A big 17-inch contact display displays the Ship Regulate interface and presents speedy entry to the boats digital options,
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– A removable pill that makes sure the main navigation information and facts can be shown in the pilots line of sight,
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– Toggle switches on either side of the steering wheel give direct and long term obtain to the primary features.

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The growth of PEUGEOT Style and design Lab is section of the international progress of the Brand, which is trying to get to boost its presence through the entire world via to products and solutions and expert services that make sure exceptional general performance in one particular of the most competitive marketplaces: the European market place.

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