Press Release

updated: Jul 28, 2020 sixteen:04 EDT

Misfits Gaming Group (“MGG”) has expanded its current partnership with Florida-dependent NBA teams the Miami Heat and the Orlando Magic. The unique collaboration allows both equally NBA teams to incorporate all MGG homes in strategic partnership chances and delivers MGG with entry to a broad range of non-endemic brand names interested in the esports sector.

The collaborative partnership delivers all 3 Florida businesses collectively to acquire further more chances in the endemic and non-endemic area, furnishing brand names with far more entry to teams and audiences and a larger degree of sponsorship choices across the unique teams and marketplaces. The Miami Heat and the Orlando Magic have the legal rights to incorporate MGG in partnership deals and both equally teams will support in advertising, marketing, digital, and sponsorship gross sales on behalf of MGG.

The Miami Heat and the Orlando Magic have both equally made ongoing commitments to esports by means of their partnership with MGG and their respective NBA2K teams: Heat Check Gaming and Magic Gaming. This expanded partnership delivers MGG nearer to NBA partners and audience, whilst simultaneously opening chances for the Miami Heat and the Orlando Magic to integrate meaningfully and by natural means into the wider and worldwide esports earth with entry to Overwatch League, Simply call of Duty League, League of Legends European Championship and Fortnite.

“The Miami Heat and the Orlando Magic are innovators in sports, and we’re very very pleased to expand our marriage and kick off the very first yr of a strategic partnership collectively,” reported Lagen Nash, SVP of Partnerships for Misfits Gaming Group. “This partnership lays the basis for Florida’s leading NBA and esports franchises to carry collectively specialist sector information and to raise the profile of esports in Florida.”

“We’ve been a companion of MGG from its early stages and have been very pleased to look at it expand into 1 of the leading franchises in esports,” reported Glen Oskin, Vice President of Corporate Partnerships for the Miami Heat. “This new partnership which include the Orlando Magic enables MGG and our partners to maximize their visibility in the course of the state of Florida whilst allowing Florida’s NBA franchises to further more prolong our footprint in the esports area. It’s a win-win situation for all of us.”

“The Orlando Magic is thrilled to group up with the Miami Heat and Misfits Gaming on this very first-of-its-form partnership,” reported Orlando Magic Vice President of Partnership Activation and Strategy J.T. McWalters. “As we operate in the direction of being esports leaders in the state of Florida, we will join forces to support esports brand names in concentrating on new earnings chances and strategic partnerships in the sector.”


Trish Wingerson

Director of Public Relations
(407) 916-2635 Direct
(407) 916-2830 Fax

8701 Maitland Summit Blvd.
Orlando, Florida  32810-5915

Supply: Orlando Magic