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Scaling empathetic personalization needs a symbiotic connection concerning artistic, tech, and media. At Mondelez, an agency evaluate helped us recognize the most effective partners to produce our vision and make a new, consolidated composition. We applied a strong taxonomy throughout all our info sets, organizing our nearly 1 trillion knowledge points in Google Cloud, which has enabled groups leveraging dynamic inventive optimization to expand from 30,000 personalized innovative belongings to hundreds of thousands yr in excess of year. Now, our advertising and marketing, tech, innovative, and media groups set objectives collectively, aligning on how best to connect with different audiences across channels.