Family vacation rental organization Vrbo unveiled its most important campaign to date with a new ad featuring John Legend and real-daily life family members who didn’t realise they’d be going through shock reunions with beloved ones while cameras rolled.
The scenes enjoy out as Legend performs a
new edition of the typical music “I Can See Obviously Now.” (see online video down below)
The “Vrbo Presents: Soon after a Lengthy Wait”
series of ads is all about families: Hugo and Tomas obtaining a post-pandemic wedding ceremony
redo with their families as shock visitors Susan and Peter assembly their seven-thirty day period-old
grandchild for the initial time in a Vrbo and other prom, birthday, reunion
celebrations households have been craving. Legend debuted the professional
and surprise reunions in an unprecedented 2:30 phase that aired during
the season finale of The Voice.
“Vrbo believes there’s absolutely nothing extra
crucial than currently being with the persons you love, and we’re celebrating that it’s
lastly time to be reunited,” said Lish Kennedy, Vrbo’s vice
president of world wide model. “The tunes and stories are so powerful that we
made the decision to debut the advertisement by airing guiding-the scenes footage along with this
goosebump-building professional together on network Tv in a way which is never
ahead of been finished.”
Sixty- and 30-2nd variations of
“Vrbo Presents: Immediately after a Lengthy Wait” will air throughout big networks
including ABC, NBC, and E! and on the internet in YouTube and Fb adverts. Legend
joined forces once more with near collaborator and Grammy Award-successful singer and
songwriter Raphael Saadiq to produce the rendition of Johnny Nash’s “I Can See
Clearly Now” highlighted in the advertisement.
The movies can be viewed at Vrbo.com/collectively. The marketing campaign site will be current a Vrbo releases more time variations of the guiding-the-scenes reunion tales and provides far more marketing campaign components celebrating long-awaited household togetherness by the summer season.