The Nevis Tourism Authority (NTA) has a new CEO. The NTA Board of Administrators carried out an exhaustive evaluation of a lot more than 40 candidates. These 40+ candidates were being shortlisted based mostly on their information of the destination, background in tourism, business working experience and qualifications.
The board carried out intensive interviews with the finalists
which focused on their eyesight to mature the destination, suitable and artistic
conventional and digital advertising and marketing approaches, proposals for partaking domestic
and international stakeholders, human useful resource competencies and the ability to
control constrained resources.
Ms. Jadine Yarde has been picked as the new head of the Nevis Tourism Authority. She is an American born and has Barbadian and Grenadian citizenship. Ms. Yarde has lived in the key US towns of Boston and New York for the vast majority of her life, before relocating to Barbados and working in tourism, advertising and marketing and entertainment and later as a specialist in equally Barbados and Grenada.
She has labored with the Barbados Tourism Marketing and advertising Inc and
has been concerned in the improvement of Limitless Concierge Support, which is a
Barbadian and Grenadian based mostly concierge provider. This has permitted her to
immerse in the Caribbean lifestyle though comprehending the conventional tourist
and their requirements and desires.
With more than ten years of working experience in advertising and marketing, tourism and
entertainment, Ms. Yarde, who holds a BSc in Marketing and advertising, delivers to the desk a
artistic eyesight for the upcoming of the tourism business in Nevis, an analytic
tourism outlook, a sturdy digital advertising and marketing state of mind and apparent comprehending of
how important a business’ digital footprint is.
Ms. Yarde assumes place of work effectively on February one, 2020.
Nevis is the scaled-down of the 2 islands comprising the nation
of Saint Kitts and Nevis in the Caribbean. The key resource of income for
Nevis nowadays is tourism. St. Kitts and sister island of Nevis have found a surge of
more than fifteen % in tourism in 2019.