The Barbados Tourism Marketing and advertising Inc. (BTMI) introduced on Monday it is bidding farewell to international head of markets and interim CEO Petra Roach, who is leaving to take up a new prospect with the Grenada Tourism Authority later this yr.
In a assertion from the Board, BTMI Chairman Roseanne Myers thanked Roach for her noteworthy contribution to Barbados’ tourism business over the several years. “On behalf of the Board, administration and staff members we say a honest thank you to Petra Roach for her a long time of provider and management,” Myers explained. “She has been a huge asset to Barbados for two a long time and her contribution to the development and growth of tourism sector has been superb.”
Roach’s tenure with the Barbados tourism board started in 2002 with the then Barbados Tourism Authority, where she ably labored with the United Kingdom crew as vice president. Pursuing a temporary stint as interim CEO in 2014 during the tourism authority’s transition period to the BTMI, she then produced her mark as director for the United States in 2015, ahead of assuming the job of international head of marketplaces in 2019. Roach held the publish of interim CEO considering the fact that previous calendar year November.
In a particular assertion, Roach thanked the BTMI, including “I would like brand name Barbados perfectly because it truly is been a fantastic expertise that has assisted me hone my competencies.”
In get to impact a seamless changeover more than the following few crucial months, existing U.K. director Cheryl Carter will act as head of world-wide marketplaces, and the board, with a new commercially targeted advertising and marketing mandate, will be expediting its recruitment of a CEO.
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