Uncertainty has been 1 of the defining qualities of 2020 for customers and companies alike. With coronavirus conditions climbing once more throughout substantially of the planet and political uncertainty in the U.S., makes are once again asking by themselves how to be prepared for unforeseen situations and shifting client sentiment.

Even with the U.S. election consequence owning been determined, there is skepticism regarding the result. But that skepticism existed even ahead of Election Day. In accordance to a current YouGov poll, 47% of men and women did not think the election would be “fair and straightforward,” and 50% considered persons would disagree on who was legitimately elected.

Increased news protection, polarized social conversation, and probable social unrest is the fact we need to have to now navigate. The possibilities a enterprise tends to make beneath these circumstances need to be completed in a careful and custom-made way, taking threat tolerance and other vital aspects into account. Need to you distance from, or lean into, political discussions? Long term-considering approaches can support entrepreneurs chart the path forward and make well balanced decisions dependable with their manufacturer values.

At GroupM, we have been scheduling and preparing with our customers for this interval of uncertainty. Here’s our road map.