Corporations forming partnership and performing jointly to journey by the recent coronavirus (Covid-19) outbreak is one particular of the key elements in assisting revive the vacation market, and to reassure men and women that vacation is safe. Etihad Airways is one particular these business.

The countrywide airline of the United Arab Emirates (UAE) has signed a memorandum of being familiar with with main Chinese World wide web system Tencent Keeping Ltd (Tencent) to endorse the progress and growth of innovation and digitalisation for the tourism sector.

“As we are all knowledgeable, the entire world carries on to grapple with the Covid-19 outbreak in China. Forging a partnership with Tencent proper now demonstrates our solid assist for China, which is a pretty crucial market for Etihad,” claimed Robin Kamark, main professional officer of Etihad Aviation Group

He added that the continuation of Etihad’s day by day flights in between Abu Dhabi and Beijing reinforces the airline’s motivation. “We want to categorical our solidarity with the citizens and our team in China and the UAE who have come jointly throughout these attempting moments. Jiāyóu — continue to be solid.”

Far more alternatives and far better vacation practical experience for Etihad’s visitor in new parthership with Tencent

As section of the collaboration,
Etihad Airways will leverage Tencent’s cloud computing abilities and social
media platforms these as WeChat, to far better assist its shopper engagement
approach in China and other probable areas globally by means of Tencent’s network
and ecosystem associates. 

The airline has launched its possess WeChat Mini Software, generating it one particular of the pilot international airways to provide this services on the WeChat system that has about one particular billion regular monthly active consumers..

Mini systems
let makes to interact with WeChat consumers by means of sophisticated capabilities inside of the
WeChat ecosystem, without having the need to have for individual Application downloads or interfaces.
Etihad Airways launched its WeChat public account in 2016, and the Mini Software
is predicted to improve its outreach to Chinese audiences.

Kamark claimed Tencent’s
“established technological capabilities” would enable the airline “supercharge” its
innovation drive.

He added that by
the partnership the airline aims to increase visitor practical experience, broaden shopper
option and elevate its engagement with Chinese visitors.

“The collaboration
with Tencent provides a large option for Etihad, making it possible for us to interact with
our guests on the largest digital system in China, talking to them in their
language and on their most popular system. This is in line with our approach of
giving option and customisation for our guests based mostly on their choice.”

Poshu Yeung, vice president
of Tencent Global Business Group thinks that partnership is “a pretty
pragmatic cooperation roadmap that promptly formulates impressive strategies,
supports the growth of China’s outbound tourism and further boosts our
footprint in the Center East market.”

Etihad has also released adaptable scheduling circumstances to make it simpler for prospects to cancel outings impacted by the virus. It will allow one particular complimentary day or vacation spot transform for all flights booked in between 8 March and 7 April 2020.

All photographs credit: Etihad Airways