The Dubai Company for Tourism & Commerce Marketing has teamed up with the well-known multimedia messaging application Snapchat.
The duo aims to remind travellers of the great temperature in the Middle East.
Currently Dubai are planning to welcome back tourists from July 7th, as vacation restrictions are slowly eased.
Snapchat buyers will be capable to pick from 4 distinct augmented fact (AR) Snapchat Lenses, which have been developed with the intention of transporting buyers to Dubai (just about) to practical experience the well known attractions that Dubai has to offer you, which includes the Burj Khalifa, Dubai Frame, Al Seef and Madinat Jumeirah.
This initiative was released to spread positivity and deliver a ray of sunshine, albeit by a screen, to all those being household amid Covid-19.
“Dubai Tourism is delighted with the results of this imaginative partnership with Snapchat, which has served sustain worldwide interest and thing to consider for Dubai by reinforcing its place as a risk-free should-visit desired destination.
“Not only has this campaign spread positivity and joy amongst travellers, but it has supplied them genuine inspiration to approach for their subsequent getaway to Dubai once the Covid-19 vacation restrictions are finally lifted,” mentioned Issam Kazim, main government, Dubai Tourism.