How do you measure your advertising endeavours in a time of upheaval? It’s a quite stark problem, and just one I have been inquiring myself a ton recently. As the head of strategic analytics for Google Marketing and advertising, I have been wrestling with how and what to measure considering that the COVID-19 pandemic upended, properly, all the things.
The pandemic has adjusted the private and expert lives of everybody all over the world. People looking through this very likely function in advertising. You may well be looking through from household or another remote spot, juggling spouse and children commitments or household education, while dealing with the point that complete campaigns have been suspended or considerably altered.