LUNAR New Yr, customarily a active vacation time period for some Asian marketplaces, will probably search distinct next year, with the pandemic looking nowhere shut to currently being triumph over. Domestic travel will be the saving grace for the sector, as Sojern’s insights clearly show.

Sojern’s
most up-to-date insights capture vital APAC markets with the strongest Lunar New Year
seasonality  – Singapore, Taiwan,
Thailand, Malaysia and Hong Kong.

The summary
of insights:

1. Desire is
predominantly for domestic stays, with the exception of Hong Kong, where by additional
than 50% are looking at global vacation.

2. Popular
dates are largely between Feb 11 (Thurs) to Feb 14 (Sunlight). There is also a surge
noticed for the subsequent weekend.

3. At minimum
40% of travellers begin browsing a month prior to Lunar New Calendar year, but Thailand
and Malaysia are exceptions.

4. In Hong
Kong, a lot more than 10% of travellers are searching to remain for at least four times.

Centered on
the recent insights, Sojern tends to make the following suggestions:

1. Start
your marketing campaign at minimum a person thirty day period prior to Lunar New 12 months to proficiently
capitalise on demand from customers. Upweight two weeks in advance of Lunar New Year for the closing
push

2. Think about
running two varieties of promotions/offers: a single for the most common interval (11
to 14 Feb), and the other to encourage longer stays of extra than 3 times to
fill up your rooms

3. Concentrate on
domestic travellers, besides for Hong Kong.

For extra insights and details, simply click here.