Learn Puerto Rico has started rolling out a new campaign, #GoForPuertoRico, to stimulate travel to the Island subsequent January’s seismic activity. The new innovative reminds vacationers that Puerto Rico is open up for tourism, focuses on the Island’s varied offerings and communicates that by traveling, visitors are fueling area communities.
Puerto Rico had report-breaking numbers in lodging income, airport arrivals and conferences, incentives, conferences and exhibitions (MICE) bookings for the 2019 calendar calendar year and expects to sustain the tourism momentum through 2020. From air obtain currently being at an all-time significant to enhancements in the lodging business, tourism numbers in 2019 surpassed the Island’s past significant. To observe: Lodging income attained nearly $one billion in the past calendar year. The island also obtained 5.two million vacationers across all airports throughout the Island, which include travelers, diaspora and browsing buddies and kinfolk.
The new campaign builds on Learn Puerto Rico’s manufacturer campaign “Have We Satisfied Nonetheless?,” which re-launched the island to the earth in April 2019. The campaign confirmed off “the several areas that make Puerto Rico a distinctive and significant location,” which include the hospitality of the Puerto Rican men and women, the delicacies, the festive spirit and abundant natural points of interest.
“Our location is all set and carries on to receive visitors not only in the San Juan area, but across all locations,” said Brad Dean, CEO of Learn Puerto Rico, in an formal launch. “A way men and women can display their aid for the island is to travel to Puerto Rico for their holidays, get the job done visits, conferences, conferences and gatherings.” He provides that flights are functioning usually to all airports, points of interest across the island are open and that all key resorts are accepting company.
Leah Chandler, CMO of Learn Puerto Rico, said the campaign has introduced across electronic banners, social and pre-roll in essential marketplaces and in in excess of-the-prime TV—the to start with due to the fact the DMO’s inception. “The over-all impetus at the rear of the progress of the campaign is to remind men and women that the very best way to support Puerto Rico is to go.”
To see the “#GoForPuertoRico” innovative on-line, visit YouTube.com/DiscoverPuertoRico.
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