By way of her function as president of ProColombia, Flavia Santoro Trujillo is committed to endorsing tourism and international immediate financial investment in the region, as perfectly as strengthening worldwide ties that deliver the South American location closer to new organization prospects.
As the region seeks to remerge from the coronavirus pandemic, Trujillo in this article points out to Breaking Vacation News editor Chris O’Toole what actions are becoming put in position to keep guests secure as they return.
Breaking Vacation News: The place does Colombia stand in regard to reopening submit Covid-19, forward of a proposed relaunch at the close of August? Latin The united states has turn out to be the worldwide epicentre of the outbreak in current days – does this pose a renewed danger to the tourism sector?
Flavia Santoro Trujillo: The Colombian authorities has enacted a swift response to Covid-19 and has kept the toll of an infection and dying rather very low compared to other Latin American nations.
The region has 1 of the least expensive costs of an infection and deaths for every million inhabitants, as compared to countries in Europe and Latin The united states.
Our country took early isolation actions, which permitted us to bolster the health procedure capacities by rising ICUs and obtaining emergency provides and health care tools.
The social distancing applied during the region was also important in slowing the virus an infection fee.
On the other hand, these actions that purpose to help save life, have also experienced a wonderful impression in our economy.
The authorities has applied relief initiatives to guide corporations from distinctive sectors, which contain tax waivers, payroll payment assistance and forbearance on social protection obligations.
In addition to this, the authorities has extended lines of credit rating by way of authorities managed monetary establishments and has reduced fascination costs.
Colombia has attempted to find a stability concerning ample distancing and economic action by holding open sectors that have been very important for the economy and our source chain, such as foodstuff, agriculture, monetary and important services.
Design and some manufacturing sectors have already resumed routines and in the coming months, with the right protocols, a broader portion of the economy will reopen.
We are confident about the future. We believe that these actions that we have taken to facial area the pandemic, will aid Colombia get better its economic and social development route when this has passed.
In summary, we appear forward to receiving worldwide passengers when far more and the target of tourism reopening, starting up with worldwide flights resuming on September 1st.
BTN: There are some inexperienced shoots of recovery – with Air Canada verified as the initially worldwide provider to announce its return to Bogotá’s El Dorado airport in September. How long do you envisage a comprehensive recovery from the pandemic will get?
FST: It is as well early to say when tourism will entirely get better having said that, Colombia is operating toward this target and worldwide flights will resume on September 1st.
At this time, disembarkation is only permitted in the party of a humanitarian emergency, fortuitous gatherings, and air cargo operations.
We appear forward to receiving worldwide passengers when far more at our airports and to our region, from September 1st.
We are extremely satisfied to welcome Air Canada back to El Dorado airport and other airways that will stick to.
BTN: How will the monetary complications, and probable bankruptcy, of flag-provider Avianca impression on tourism in Colombia?
FST: Latin American airways are heading by way of a complex predicament, not dissimilar from what is going on in other elements of the planet.
In the circumstance of the two most important operators in the location, Avianca and LATAM, they are both undergoing a approach of financial debt reorganisation, acquiring submitted for chapter eleven bankruptcy security in the United States.
The Colombian authorities is generating wonderful efforts to leverage the sustainability of airline connections and operators by way of distinctive actions, such as far more versatile regulation, bigger liquidity with credits and the postponement of tax deadlines, as perfectly as import of inputs for upkeep with zero tariffs and the advertising of air cargo services.
The authorities proceeds to evaluate choices to guide the aviation business, as connectivity is 1 of the keys of the economic recovery.
BTN: Colombia has turn out to be the initially region in Latin The united states with a tourism biosecurity stamp – supported by the World Tourism Organisation – what can you tell us about that?
FST: We are targeted on regaining the worldwide traveller’s rely on in their ability to safely and securely pay a visit to and travel inside Colombia.
In aid of this aim, the Colombian Governing administration has created the Tourism Biosecurity Certification.
Colombia, with the aid of the World Tourism Organisation (UNWTO), is formally the initially region in Latin The united states with this type of certification.
The Tourism Biosecurity Seal, created by the ministry of trade, business, and tourism, with the aid of ProColombia, aims to make rely on among travellers, minimising the risk of viral an infection and encouraging tourism during the region.
The certification, valid for two several years, is voluntary and may possibly be utilized by tourism connected services providers, vacationer parts, and vacationer points of interest in buy to certify compliance with biosafety protocols.
BTN: At a time when quite a few location management firms are pausing worldwide promotional action in the course of Covid-19, ProColombia is buying up its efforts – what are the ambitions in this article?
FST: We are convinced the tourism business has huge resiliency and that it will participate in a very important function in the recovery of Colombia and the worldwide economy.
We have utilized this time of isolation to get ready ourselves for when tourism routines resume.
At ProColombia we have been operating on a recovery program focusing our efforts on three next priorities.
The initially is adapting to adjust.
Our authorities has offered resources to aid travel sector firms maintain their corporations by way of refocusing and residing tactics, as perfectly as redesigning solutions and ordeals according to new varieties of customers and variations in market behaviour.
We will have to also facilitate air transportation connectivity.
We have reduced sales tax on tickets that have origin or location to Colombia, relevant to airways until December 2021, and we have begun to reopen worldwide flights.
Lastly, we are operating to boost the worldwide traveller’s rely on in their ability to safely and securely pay a visit to and travel inside Colombia.
ProColombia created and released a multi-channel campaign in March with the message ‘We´ll satisfy soon’, to remain entrance of intellect with travellers about the planet.
It has attained 12 worldwide marketplaces and created 21.3 million impressions.
BTN: The submit-Covid-19 traveller is predicted to position a renewed emphasis on hygiene – what actions is Colombia placing in position to guarantee the health and protection of guests?
FST: As we talked about before, we are the initially region in Latin The united states to produce the Tourism Biosecurity Certification, with the aid of the UNWTO.
In addition, the ministry of transportation, the ministry of health and social security of Colombia with the aid of the International Air Transportation Association (IATA), among other organisations, are operating on new protection protocols for all Colombian airports.
For instance, El Dorado Airport in Bogotá will be implementing new actions these types of as thermal cameras, moveable sinks, sanitising stations at several destinations during the airport, as perfectly as electronic immigration processes.
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