Robinson, a superior-end brand owned by TUI Group, is sharpening its profile for its fiftieth anniversary with the start of a new manufacturer id.

The first Robinson Club Jandia Playa opened 50 many years in the past on Fuerteventura as a modest task by the German enterprise.

Fifty percent a century later on, TUI has develop into a top tourism group and Robinson has expanded to 26 clubs throughout 15 international locations, revered as the German market chief for premium club vacations.

For its birthday, the club service provider is now launching its new model identity and confirming its beneficial outlook on carefree vacation after the pandemic.

Bernd Mäser, controlling director of Robinson, commented: “Even throughout the pandemic, we had been able to welcome countless numbers of guests in compliance with detailed cleanliness and security steps.

“There was a excellent deal of believe in in our model already right before the disaster and it is now paying out off.

“As shortly as we can reopen a club, we see bookings appear in instantly – the bond with our attendees is mind-boggling.

“We are confident that we will see a growth in bookings with the upcoming modifications to vacation procedures with the most wonderful beach clubs confident to prime the list.”

A parrot has served as the brand symbol for Robinson given that it was started.

The colourful hen stands for joyful, carefree sociability and proceeds to symbolise the central assure of the holiday break service provider.

Although the head was extra summary in the business symbol around the earlier 27 decades, the likeable hen is now obviously recognisable all over again.

The typeface of the term mark has also been revised: the new sans serif font seems timelessly distinct, underpins the top quality assert and completely complements the official language of the animal.

A TUIfly plane with the new Robinson corporate style and parrot will before long enter its provider in the TUIfly fleet.