The Bermuda Tourism Authority has declared the appointment of Bermudian Charles H. Jeffers II to the put up of chief government officer. Jeffers, a 26-yr veteran of the place internet marketing business, was hired through a world wide look for to fill the leadership function still left vacant adhering to Kevin Dallas’ departure in February 2020.

Jeffers joins the Bermuda Tourism Authority (BTA), ending his tenure as main working officer at Visit Baltimore, the formal desired destination management corporation (DMO) for Baltimore, Maryland. He was responsible for working day-to-working day functions, together with HR, finance, IT, exploration, membership, and the Visitor Centre at the tourism human body, which in 2019, welcomed 27 million readers, making $6 billion in financial effects. 

Philip Barnett, chairman of the BTA Board HR subcommittee reported, “While world tourism grapples with the fallout of the ongoing pandemic, it is essential that tourism’s leadership is in able arms as we work to get to the other side of the disaster. So, soon after an exhaustive recruitment workout, through professional global tourism recruitment organization SearchWide Global, we are delighted to welcome a household-grown expert with over 26 a long time of high-stage tourism expertise to this important position.” 

Prior to his function at Stop by Baltimore, Jeffers served as COO for Destinations Worldwide, a world-wide trade association for vacation spot organizations like BTA, supporting customers from 600 locations in 13 nations around the world. He also served in progressive roles in the Atlanta Convention & Guests Bureau

Jeffers has an undergraduate degree from American Global Higher education, a master’s degree from Ga Condition College and has accomplished the CDME (Qualified Designation Administration Govt) designation.

Jeffers assumed the government article on April 1, 2021.

Linked Stories

Bermuda Tourism Authority Names Chief Income & Internet marketing Officer

Anguilla Tourism Board Appoints New Deputy Director of Tourism

Royal Caribbean to Offer Roundtrip Bermuda Sailings This Summer months

Zemi Beach House Provides New Director of Gross sales & Advertising and marketing