Christine Wang, head of small business progress for Lufthansa Innovation Hub’s new centre in Asia (pictured appropriate), speaks to Yeoh Siew Hoon about her learnings as she normally takes her to start with dip into travel and aviation and her strategies to interact with startups in the area in the region of travel and mobility tech.

Q: When was the Lufthansa Innovation
Hub set up in Asia? And why the need to have to set up in the area?

Lufthansa Innovation Hub was established in Berlin in 2014. Our Lufthansa Innovation Hub Asia was set up in Singapore in early 2019. As an innovation organization that focuses on Vacation & Mobility Tech, becoming in Asia is a no brainer.

Not only do we see that US$75 billion of VC revenue has long gone into Vacation & Mobility Tech in Asia from 2010-2019, but it is also 30% larger than US/Europe VC cash combined. 

More importantly, Asians are a lot additional forward when it comes to adopting new technologies and new digital behaviours. The rationale to set up camp right here is to be a lot nearer to these ground breaking developments, to perform carefully with ecosystem companions and be ready to act quicker.

Q: You had been working your very own small business
in Shanghai supplying go-to China digital companies to worldwide corporations. Why did
you make your mind up to take up the Lufthansa job of head of small business progress, Asia?
Did the point that you had been born in Germany, and speak six languages, in
addition to German, help?

Acquiring lived in fourteen sites around the globe around the
very last ten many years and becoming an avid travel and drone photographer, travelling has
often played an essential job in my lifestyle. Becoming Chinese and escalating up in
Germany has also exposed me to Western and Asian values and permitted me to
establish cultural fluency. My track record is on top of that in Organization and Computer
Science and I have put in the greater part of my time in tech and start off-ups. 

As these types of, I deeply care about enabling individuals to join additional meaningfully by means of travelling, supporting to bridge amongst cultures and firms as very well as to generate tech and innovation forward in touring – my job at Lufthansa Innovation Hub brings together all the earlier mentioned.

Q: You have hardly ever labored in travel or
aviation just before – your practical experience addresses Boston Consulting Team, Alibaba
Team, BCG Electronic Ventures, you also did a pair of startups … what are your
to start with lessons about the travel marketplace? Which sector are you finding most
appealing and why?

I get enthusiastic about how
several alternatives there are to rework the aviation marketplace. Occasionally I
wonder how the aviation marketplace would seem like if it was crafted from scratch
these days. Together the exact strains I consider about: How would a mobile-to start with type
of travel practical experience seem like? How would an asset-gentle system solution to
airways perform? How could countries, airways and travel corporations perform
additional efficiently hand in hand by means of technological innovation?

I see component of my responsibility to be to take
learnings from other industries and implement it to the discomfort factors and worries
of the travel and aviation marketplace. 

Q: Which sector is Lufthansa
Innovation Hub most interested in, in Asia? Or are people passions motivated
by headquarters wondering? Or do you get area leeway in the locations you sense the
hub really should be additional energetic in? Are the sectors of desire tremendously in a different way amongst
Europe and Asia or are we observing a commonality in “hot” sectors?

Lufthansa Innovation Hub focuses on the Vacation
& Mobility tech (T&MT) house and is searching to derive new small business
products and unlocking new price together the travel chain. We do this by deep info
driven research into the TMT ecosystem, partnering with travel players,
investing into T&MT start off-ups or making very own ventures. Our intention is to
look beyond traveling and main small business. 

Although our vision and mission is the exact, we perform current market-driven, that means we adapt to area subject areas, content material and way of accomplishing small business, therefore Lufthansa Innovation Hub Asia also has its very own strategic subject areas and concentrate. At the exact time, for us to really strike the highway working in Asia Pacific, it is pretty beneficial to have the Lufthansa Team by our side, one of the most prosperous aviation corporations and most very well-known brand names in the globe.

A single of Christine Wang’s drone images: “Having lived in fourteen sites around the globe around the very last ten many years and becoming an avid travel and drone photographer, travelling has often played an essential job in my lifestyle.“

Q: Inform us additional about the Lufthansa
Innovation Hub – I am positive you acquired an orientation and deep immersion into its
wondering. What alter does it want to carry to travel? What have some of its
achievements been so far in Europe?

We are the thought chief when it comes to tendencies and players in the Vacation & Mobility tech (T&MT) house. We have a current market intelligence system and newsletter that tracts people pursuits on a worldwide stage ( We are also commencing a additional devoted edition of it in Asia, with a dedicated VC and Commence-up Report on Asia to be printed by end of March, an early indicator up for the Asian newsletter can be discovered right here.

In Europe we at this time have three prosperous ventures running:

  • A sustainability solution to compensate flights:
  • A trans-modal loyalty system: Rydes
  • A system for ground breaking ticket pricing termed Reveneo

We foresee identical pursuits right here in Asia as we are
making out the small business right here.

Q: What alter does it want to carry
to Asia? What are some of the pursuits it is arranging to roll out? Studies,
Incubator, Accelerator? Is there a fund hooked up to it, to devote in startups?

We are searching to get plugged into the T&MT
ecosystem, get linked to new and interesting Asia start off-ups in this
house, see how we can collaborate with travel players and obtain whitespots in
the current market. The goal is to actively generate the T&MT dialogue in
Asia and actively condition and allow the ecosystem as a thought chief. 

Our pursuits are comprised of: 

  • Find – regular evaluation and studies together with deal circulation, startup tracking, development evaluation of T&MT in Asia
  • Partnership – build commercial partnerships with travel-related companies 
  • Change – carry awareness from the area to our European counterparts and the Lufthansa organisation
  • Invest & build – when there is a strategic fit 

We are not an incubator or accelerator programme. 

Q: What variety of startups are you interested

Open to B2B and B2C start off-ups in the house of
travel, hospitality, mobility. inspirational lookup, company touring,
AI/analytics, supply chain/logistics, mobility (air and land), cloud answers,
and many others.

Q: Does becoming an outsider to travel
give you an edge at a time when technological innovation really has blurred the
boundaries amongst industries? What new wondering do you want to carry to

I have labored in several industries together digitisation and making price propositions. I leverage and attract from various industries (automotive, mining, insurance plan, client, e-commerce, tech) and various marketplaces across Europe, Africa, North The us and Asia – this is the wondering I carry to the travel house now.

Illustrations or photos credit: Christine Wang