The Vacation Company named Adam Armstrong international CEO of Contiki in April. Primarily based in Geneva, Switzerland, he is responsible for guiding the brand towards continued innovation as the wants of the eighteen-35-calendar year-aged purchasers proceed to evolve. Arnelle Kendall of The Vacation Company states Armstrong is now doing work with his international workforce on the eyesight for wherever Contiki ought to be in 2025. “We are not working any outings ideal now — but one particular point we know is that it’s not a situation of will younger people today vacation, but when. Our earlier friends notify us that they are determined to get out and vacation once more,” states Kendall, including, “We’ve already additional new ranges of domestic outings in some of our important markets like Australia, New Zealand and Canada. These are likely to be shorter than our present outings.” 

Armstrong’s most the latest purpose was senior vice president and managing director of Silversea CruisesAustralia & New Zealand. Prior to that, he was at the helm of Royal Caribbean Cruises as affiliate vice president and managing director — Australia & New Zealand. 

Armstrong started his occupation in the United Kingdom doing work for the TUI Vacation Group as a products manager, and later on joined the Carnival Company with a portfolio of 9 makes.

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“I am psyched to be part of Contiki and enable deliver Gen-Z and Millennial vacationers collectively to uncover the entire world via the brand’s 350-moreover adventures,” explained Armstrong. “I am also on the lookout forward to doing work intently with our valued agent partners throughout the world, given that the UNWTO and WYSE forecasts there will be 370 million youth vacationers by 2020, which is a substantial prospect to offer them unforgettable Contiki experiences.”

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