COVID-19 has improved daily life as we know it — and as we do anything we can to preserve each individual other safe and sound, our routines have fundamentally shifted. At Google, we have found corporations all over the globe, like our have, adapt to these new realities. The timeline of financial restoration stays fluid, but there are things you can do today to act with additional certainty.

The intention of this guidebook is to assist you prioritize what to do next and consider action. That incorporates techniques to employ the most up-to-date shopper and sector insights, how to evaluate the circumstance dealing with your enterprise, and next measures to shift your electronic advertising and marketing approaches to fulfill client demands.

The mother nature of this crisis needs us to go further than enterprise as normal. For entrepreneurs, it can be a prospect to attempt new approaches, assume outside the house of the box, and reinvent the way we link with audiences. And when we get by way of this, the progressive and compassionate methods we place in area have the possible to deliver us nearer with our clients and communities.