Find out from Google’s individual marketing and advertising experts just how they construct strategies that successfully achieve each and every advertising and marketing objective. This information offers you an inside glimpse at how the Media Lab workforce, which manages the media tactic for all of Google’s marketing campaigns, gets it carried out. The media guide breaks down the team’s technique into a few actions, sharing specifically which Google adverts goods the staff works by using — and in what buy — to generate awareness, direct technology, on-line gross sales, offline product sales, and application installs.