By Hermione Joye, Sector Guide, Travel & Vertical Research APAC, Google (unique submit in this article)
Before unforeseen circumstances altered lifestyle as we knew it, vacation in APAC was booming. Valued at $446 billion in 2019, APAC’s vacation market place led North America and Europe and was projected to grow even more in 2020. But the coronavirus pandemic transformed all that — halting non-crucial vacation around the world.
This grinding halt touched every element of the market